The one phrase that's making people unfollow you on social media
Jul 11, 2024
There’s a phrase you should NEVER post on your social media, that makes lots of people want to unfollow you.
If you’re a Tiny House builder, I can almost GUARANTEE you’ve used this phrase multiple times- I know because I’ve seen THREE builders do this just today!!
What’s the phrase?
It’s variations of this:
“Are you ready to buy a Tiny House?”
“If you’re thinking of going Tiny this year..”
“Are you ready to build with us?”
The purpose of social media is NOT sales.
Now you’re probably saying- ummmm yes ma’am it actually is!!
People don’t want to be “sold to” on social media. They want to be inspired to make a purchase.
These are not the same thing!!
The purpose of your social media account is threefold:
1. Creating trust with your audience
2. Educating them about why you’re the natural choice for them, and THEN
3. Inspiring them to take the next step towards working with you
“But how do i do that?!”
EPIC new resource about to drop in our Member Toolbox this weekend:
“Social Media 101 for Tiny House builders”
Our best-selling e-book spells it all out for you IN DETAIL. Even if you’re a brand new business owner with zero social media skills, this detailed guide breaks everything down into such bite-sized pieces that you could literally email it to your admin person and they would know:
What to post Which platforms are best for which types of content When to post
Even includes a scheduling calendar AND our cheat sheet of post ideas!!
YES you can buy this guide separately for $399, or just get it FREE if you’re a current member.